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Product details
File Size: 4191 KB
Print Length: 296 pages
Publisher: University of California Press; 1 edition (October 23, 2018)
Publication Date: September 14, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07H946L1B
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Amazon Best Sellers Rank:
#119,772 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is a marvelous inside look at what it's like to drive for Uber, and by extension, any Silicon Valley gig economy platform. The author claims she tells her children Uber stories at bedtime - and I believe her. She weaves many a tale about the rides she took in years of research (over 5,000 miles in the U.S. and Canada). The author illuminates a myriad of problems associated with having an algorithm as your boss, where there is rarely a real human to help you resolve issues. Although Uber touts the independence of their drivers, the author demonstrates that independence is mostly an illusion and manipulation abounds. I was expecting a typical academic tome, and what I got instead was a really terrific read. I highly recommend Uberland.
Uber is slippery and abstract, the company and its services are (in many places) ubiquitous but also hard to understand as they change policies, leadership, and scandals erupt. This book not only makes Uber concrete through the experiences of its drivers, but also explains the slippery-ness in a way that sends readers away with a more fulsome understanding of not only the company, but also the consequences of companies beyond Uber using technology to “rewrite the rules of workâ€. Rosenblat goes beyond description to explain the experiences of drivers with her deep knowledge of Uber’s technology and business incentives. Her expertise in this area is unmatched by more casual observers, a must-read for those grappling with technology, work, and inequality.
Taken at face value, the shiny veneer of the gig economy are simply apps that allow people to seek services from other people. Yet, as Uberland demonstrates, the brokers of those exchanges are not agnostic actors developing neutral platforms that connect people. Rather, companies like Uber have built algorithmically-rooted technologies that govern how people can connect. Through explicit managerial processes and implicit nudges, Uber shapes a distributed workforce based on its own values with little accountability for its actions. This book shines a light on these dynamics, highlighting the logics of ridehail companies (most notably Uber), the experiences of drivers, and the tensions that emerge as competing interests collide.Alex Rosenblat has spent years talking to a wide-range of drivers, Uber employees, and other stakeholders to understand their values, logics, and work-arounds. Through eloquent prose and thick description, she elevates the voices of those she talks with so that the reader can see the challenges presented by algorithmic management. She offers a compelling framework for understanding what's unfolding and helps the reader get past their naive assumptions of how drivers experience Uber. This work is critical, in no small part because every person who has ever taken an Uber feels as though they understand drivers. Rosenblat helps the reader see the wide range of incentives and logics and how they contradict in important ways.This book is an essential read for business leaders, entrepreneurs, and all who have a vested interest in understanding how technology is reconfiguring society. It's also a fun read for anyone who may simply want to see what lies below the shiny veneer.
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